Women’s World Banking

Women's World Banking retained EqualShot to increase visibility for the innovative microfinance strategies used by member organizations throughout the world.

EqualShot provided journalists in the national and international media with timely and topical analysis of microloans as a means to help poor women start new businesses and, consequently, new lives.

EqualShot's efforts resulted in a series of four unprecedented editorials in the New York Times and International Herald Tribune on the role of microfinance as a global economic development tool.

 

Women's Link Worldwide

When Colombian lawyer Monica Roa of Women's Link Worldwide decided to constitutionally challenge Colombia's abortion law - which prohibited the procedure without exception - she turned to EqualShot to develop an international communications plan.

EqualShot sought to change public opinion on abortion, taking it outside the domain of religious politics and proving once and for all that criminalizing abortion does not reduce abortion rates and only endangers the lives of women.

The results have been unprecedented: in an historic decision, Colombia’s high court voted to liberalize abortion, and national and international opinion fully endorsed the move.

EqualShot was able to gain placements in the New York Times (including a front-page placement), aNew York Times/International Herald Tribune editorial calling for abortion rights in Latin America, coverage on the BBC and in the Economist, Associated Press, Miami Herald,Chicago Tribune, Los Angeles Times, among many others.

Train Foundation: Honor Crimes in Pakistan

“Honor crimes” - acts of violence committed by male family members against female relatives, who are thought to have brought dishonor upon the family – are tragically common in Pakistan and twenty other countries around the world. The victims, usually women without resources or connections, are set on fire or burned with acid to avenge perceived wrongs.

EqualShot has worked directly with Civil Courage Prize winner Shahnaz Bukhari, founder of the Progressive Women’s Association of Pakistan, to bring awareness of these attacks to a larger international audience including members of the media, academics and activists.

Follow this link to read a New York Times column about honor crimes and the work of the Progressive Women’s Association.

Also, see Barbara's Huffington Post feature about acid attacks portrayed in the Academy Award-winning documentary "Saving Face."