International Herald Tribune

Women’s World Banking

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Women's World Banking retained EqualShot to increase visibility for the innovative microfinance strategies used by member organizations throughout the world.


EqualShot provided journalists in the national and international media with timely and topical analysis of microloans as a means to help poor women start new businesses and, consequently, new lives.


EqualShot's efforts resulted in a series of four unprecedented editorials in the New York Times and International Herald Tribune on the role of microfinance as a global economic development tool.

 

 

Women's Link Worldwide

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When Colombian lawyer Monica Roa of Women's Link Worldwide decided to constitutionally challenge Colombia's abortion law - which prohibited the procedure without exception - she turned to EqualShot to develop an international communications plan.

EqualShot sought to change public opinion on abortion, taking it outside the domain of religious politics and proving once and for all that criminalizing abortion does not reduce abortion rates and only endangers the lives of women.

The results have been unprecedented: in an historic decision, Colombia’s high court voted to liberalize abortion, and national and international opinion fully endorsed the move.

EqualShot was able to gain placements in the New York Times (including a front-page placement), aNew York Times/International Herald Tribune editorial calling for abortion rights in Latin America, coverage on the BBC and in the Economist, Associated Press, Miami Herald,Chicago Tribune, Los Angeles Times, among many others.

Train Foundation: Fostering Understanding between Arabs and Israelis

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When the well-known Egyptian author and satirist Ali Salem took a car trip across the Sinai desert to visit Israel and document his journey, he never anticipated the outrage that would ensue.

While his book about his travels, My Drive to Israel, became a national best-seller, he was expelled from the country's Writers Union and subject to threats and censorship.

EqualShot teamed up with Mr. Salem to further publicize his outspoken denunciation of Islamic radicalism, garnering media attention throughout the Middle East and in such respected outlets as the International Herald Tribune and the Los Angeles Times.

The late author and Civil Courage Prize winner was an outspoken advocate for peace between Israel and the Palestinians and an isolated voice for tolerance in the region.

Wrote Mr. Salem, "My first trip to Israel wasn't a love trip, but a serious attempt to get rid of hate. Hatred prevents us from knowing reality as it is. It divides, and ultimately destroys, people. That is why I have argued, and will continue to argue, for tolerance and understanding between Arabs and Israelis, and a peaceful solution to our conflicts. These arguments must be heard and debated; the cycle of hatred cannot continue. I hope that more people will add their voices to the debate, and that understanding will finally prevail."