Women's Link Worldwide

When Colombian lawyer Monica Roa of Women's Link Worldwide decided to constitutionally challenge Colombia's abortion law - which prohibited the procedure without exception - she turned to EqualShot to develop an international communications plan.

EqualShot sought to change public opinion on abortion, taking it outside the domain of religious politics and proving once and for all that criminalizing abortion does not reduce abortion rates and only endangers the lives of women.

The results have been unprecedented: in an historic decision, Colombia’s high court voted to liberalize abortion, and national and international opinion fully endorsed the move.

EqualShot was able to gain placements in the New York Times (including a front-page placement), aNew York Times/International Herald Tribune editorial calling for abortion rights in Latin America, coverage on the BBC and in the Economist, Associated Press, Miami Herald,Chicago Tribune, Los Angeles Times, among many others.