When StoryCorps, the Peabody Award winning oral history project, sought to expand its archive of moving first-person accounts by Americans, founder Dave Isay called upon EqualShot to create a strategy for a "National Day of Listening."
After three months of hard work and quick maneuvering, StoryCorps launched the first annual National Day of Listening to great success.
On a day more typically known as Black Friday for the post-Thanksgiving shopping rush, 30,000 families set aside time to interview loved ones. Teachers and librarians downloaded free do-it-yourself guides, thousands of bloggers blogged about it, and hundreds of papers, television and radio stations reported on it.
NPR hosts, correspondents and commentators also interviewed family and friends, StoryCorps-style. Even the president and first lady of the United States recorded a personal interview, kicking off the Day.
The National Day of Listening is certain to continue well into the future.